Tuesday, March 02, 2004

Well it's Super Tuesday once again (not that Super Tuesday, though it is) - and once again the stats have gone odd. Though I get to find out what all you lovely people have been looking for. My current favs are:
alan whicker dead or alive. For a start Google must have been very quick off the mark to get that one. Though who thought of searching for that and why? Who wants Whicker that badly?

And another one is this one. I'd forgotten I mentioned that in here. I feel I should mention that there was a context.

This one has to be included for the second result alone: Bassett's Jelly Babies pictures peace produces this as the summary to one of the sites: ... 047 - Horrific Accident leaves City in ruins; Bassett's Jelly Babies; ... Metal Crashes Into Bedroom Of Sleeping Baby; ... The TARDIS Console Room - pictures, guides and ... . Is it just me, or is anyone else having trouble figuring out the connection between the destruction of a city, and, um, Jelly Babies? Is there a story behind this, and if so is there a moral to this story? Confectionery is the work of the devil perhaps? Maybe all the bad stuff in life is the fault of sweets: Cadbury's Buttons are sent to oppress us, Wine Gums consumption increases the risk of road rage[1] and UFO's turn out to have been low-flying Smarties all along.

[1] Now if that's not a future Google hit, then there really is no justice in this world.

Hmm, can you tell I've had a rather dull day. I got shipped off to work in an office where things are a little odd. Like discovering that coming soon to a street near you are AdCaps. Good God there's a website [Wheel Designs do not suggest endorsement of the product. What, so no Nike deal yet?]. Even in South Africa, provided they can find a way to stop them being nicked (I'm wondering how the weighting would effect the frisbee action), and surviving dusty lumpy roads. Which the guy selling them didn't seem to think a problem. But I'm envisaging their impervious to everything locks being not terribly impervious to general wear and tear. So yep it wouldn't come off if you took a sledgehammer to it, but then by the time you've driven round any fairly murky place, neither will it with anything else, including the key. So there will forever be ads trying to communicate with people's ankles on the vehicle. Just hope it never gets a flat tire.

But from what I heard, the people on both sides didn't seem the most practical minded of people. For a start despite the urgings of the guy from South Africa about the risk of vandalism, none of them seem to have twigged that they are well positioned to allow perfect kicking. Park your adcaped car anywhere slightly dodgy, and the chances are that some one will want to see if they can dent those perfectly round bulges.
I wonder how they stand up to dog urine as well.

They also wanted to make them with moving parts inside, and so have and effect like blinds (or books for young children), whereby bits of card slide backwards a forwards and change in them image. Intricate moving parts on a self-righting thing attached to a spinning thing, which itself moves very fast and experiences highly variable forces, and will have withstand a good battering (literally). That sounds like a good idea. If you want a moving image try a hologram (except the cover will disrupt the light and stop it working well, and it's got narrow range anyway, so that's a no), or some electronic thing - you could rig a dynamo fairly simply to keep to running, and LEDs wouldn't take that much energy. But any detail would get blurred as the [inevitably growing] imperfections in the cover move past.

Actually I just realised I don't know if the cover is attached to the self-righting part, or to the wheel. If it's the former then people will inevitably try to spin them when the vehicle is parked. Which could be not very good for them or the vehicle they are on.

But these guys were suggesting putting them on any wheel. Including those of trains. Yes trains. Those big things that have a rather limited range (when was the last time you saw one driving round Soho?), and which go round with the undersides covered in brown junk, which one hopes is oil, but knows that it probably isn't. Those big things whose wheels one can't see, unless one's in a very shoddily built station with a tannoy that bleats "mind the gap" endlessly)

But they have a website full of jargon (paradigm shift - that's a quantum leap, isn't it? Except most people have figured out that a quantum leap isn't all that big really, hence the new in-phrase), spelling and grammatical mistakes[2], quirky characters (oh so those Danish looking "O" things are supposed to be apostrophes? Just as well you consistently use "its" for "it's" then), poorly edited text, complete with non-sequitars, topped off with mud-slinging statements (mud sticks, usually to the hand that threw it).

So, AdCaps: Expect to see them soon on a Foxtons car near you. Well it's their level: a funky, trendy marketing fad, that is quite probably pointless. Yes, there'll be a wow (ish) factor when they first appear, but that is not sustainable, and so after the first they'll become another part of scuffed greyish ephemera to be ignored.

[2] What? It's not like this is a commercial site. If they're trying to convince people to "pick me, pick me", then they could at least give the impression "me" has the sense to proof-read their own stuff.

Hmm, can you tell I had a good day? It's probably something to do with seeing these people send out a mailshot telling people they can know their future - including to a variety of people at the London Stock Exchange.

That and the boss there bemoaning that the applicants for one (non-too-well-paid) job all had poor experience. He wanted them to have more than he asked for in the job ad (usually 8 out of ten advertised pre-requisites is considered good, this guy wants about 14). He didn't want someone who had repeatedly done short term contractual work for an unknown "no-name" company. From what I gathered about the job, it is a on a short-term contract...and I hate to tell ya mate, but yours is a "no-name" company. Half a top floor does not a blue-chip make.

Back there tomorrow as well. Woohoo.

Anyhoo, bed beckons.

PS. Ought to have commented on [water is] The Real Thing, but haven't. [Might require a free login].

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